Lowercase. Always. The 'c' carries the brand color as a subtle anchor — visible to those paying attention, invisible to those scanning. Set in Space Grotesk 700, letter-spacing -1px. The logotype is the logo. No icon, no mark. The word is enough.
02 — Color Palette
Primary palette. Warm-shifted. Every color has been chosen to feel material, not digital.
Page background. Not pure white. Paper, not screen.
Body Text
#3A3832
Primary body copy. Warm-shifted charcoal.
Dim Text
#6B6860
Secondary text. Descriptions. Subtitles.
Warm Border
#E4DFD8
Dividers. Card borders. Structural lines.
Surface Warm
#F5F2ED
Alternating sections. Tinted backgrounds. Depth.
03 — Typography
Display — Space Grotesk 700
Every life is complex. The care should match.
Heading 2 — Space Grotesk 700
Better care is a decision, not an accident.
Heading 3 — Space Grotesk 700
Clinical matching based on what matters.
Body — DM Sans 400
Most behavioral health referrals go wherever the carrier network sends them. Curated sends them somewhere someone vetted, someone measured, and someone stands behind. The difference between those two sentences is the difference between coverage and care.
Body Small — DM Sans 400
Validated outcome instruments at intake, discharge, and 90 days post-episode. PHQ-9 for depression. GAD-7 for anxiety. AUDIT-C for substance use. Retention rates. Readmission rates. Documented evidence that the care produced a result.
Label — DM Mono 500
Behavioral Health Centers of Excellence
Eyebrow / Section Label — DM Mono 500
How It Works
04 — Signature Element
The warm gold line. Appears as section dividers, inside pull quotes, and in structural moments throughout the site. Thin (1px), warm (#C9A96E at 40% opacity), always horizontal. The visual equivalent of a deep breath between thoughts.
curated
curated
05 — Buttons
Pill-shaped (border-radius: 999px). DM Sans 600. Hover: translateY(-1px) + warm box-shadow. Transition: 250ms cubic-bezier(0.25, 0.46, 0.45, 0.94). Never flat. Always responsive to touch.
06 — Cards
01
Card title.
Card description text in DM Sans 400. Warm gray. Generous line-height. The card lifts on hover with a warm shadow and a teal top-bar slides in.
02
Card title.
Hover this card. Watch the top bar draw in from the left. Watch the shadow warm. Watch the lift. Every interaction is intentional.
03
Card title.
16px border-radius. 1px warm border. White background on warm-white page. The card doesn't float — it sits slightly above the surface.
07 — Spacing System
8px
xs
16px
sm
24px
md
32px
lg
48px
xl
64px
2xl
80px
3xl
100px
section
8px base unit. All spacing derives from this grid. Section padding: 100px vertical. Card gap: 20-24px. Card internal: 28-32px. Label to content: 8-12px. The rhythm is felt, not seen.
08 — Photography
Warm natural light Person in a quiet moment Kitchen table, porch, park
Recovery environment Treatment space without clinical sterility Light through windows
Texture and material Linen, stone, wood grain, water Abstract warmth
Connection Two people in conversation Not staged, not performing
Natural light only. Golden hour or soft overcast. Never flash, never studio.
Real environments. Kitchens, porches, parks, treatment spaces with natural light. Never a hospital corridor.
People in moments of quiet strength. Not performing recovery. Not crying. Not celebrating. The in-between.
Warm tones. Slight desaturation. Not hyper-polished. The difference between a portrait and a headshot.
16-20px border-radius on all images. Warm cream overlay at 3% opacity for cohesion.
No stock photos of diverse people smiling at laptops. Ever.
09 — Texture & Grain
A subtle SVG noise grain overlays the entire page at 2.5% opacity. This is the difference between a digital surface and a material one. The grain is invisible consciously but felt subconsciously. It makes the page feel like paper.
Without grain
With grain (see body)
10 — Voice
Direct, not corporate. "Your employee calls. A licensed navigator does the intake." Not: "Our comprehensive platform leverages clinical expertise to optimize care pathways."
Precise, not clinical. "Completion rates, readmission rates, outcome data." Not: "Robust analytics-driven quality metrics across the care continuum."
Warm, not soft. "Every life is complex. The care should match." Not: "We believe in a holistic, person-centered approach to wellness."
Honest, not defensive. State the claim. State what would disprove it. Let the reader decide. No hedge stacking. No throat-clearing.
curated
curatedhealth.care — Brand System v1.1 — April 2026